For 2025, I’m doing Pride Month differently. I’ve curated a fresh list spotlighting small and mid-sized businesses that show up for the LGBTQIA+ community, not just when it’s profitable, but when it actually matters. These are the folks putting values into action: creating safe workplaces, supporting queer creators, and refusing to fold under pressure. They’re not afraid to take visible, vocal stands in a time when allyship has become politically risky. This list is personal—built from experience, research, and real-world impact. Pride should celebrate those who truly walk the walk, not just cash in on the rainbow.
Etsy, with its unparalleled universe of quirky, creative cyber storefronts, also tops HRC’s Corporate Equality Index. I love that most of the shops are run by creatives. The company also strives to keep the human connection in e-commerce while keeping sustainability and responsibility top of mind, and that’s what I love the most about Etsy. They’ve even made their LGBTQIA+ sellers easy to find.
Founded by women, Latinas, and LGBTQ+ trailblazers, Woxer isn’t just selling underwear—they’re reimagining comfort through the lens of identity and inclusivity. Their all-jersey, ultra-soft lineup of boxer briefs, sports bras, and loungewear is made for bodies that defy the binary and deserve to feel damn good. In 2025, Woxer deepened its commitment to empowerment by teaming up with WNBA stars Tiffany Hayes, Courtney Williams, and Brittney Sykes—athletes who embody confidence, authenticity, and fearless self-expression. Whether you’re breaking records or breaking barriers, Woxer keeps you supported, seen, and undeniably cozy. And, just in time for summer, Woxer launched its swim collection.
Founded by USWNT champions Megan Rapinoe, Tobin Heath, Meghan Klingenberg, and Christen Press, re—inc designs for all gender identities and body types. Their Pride shop is well-priced with atypical yet colorful gear for everyday wear.
Celebrating the belief that everyone deserves to feel seen in their clothes, both& designs fashion for trans and nonbinary bodies with comfort, confidence, and “gender joy” in mind. While they don’t sell Pride-themed apparel, every piece they create affirms LGBTQIA+ identities by fitting real people—not outdated molds. Because Pride isn’t just about what’s printed on a T-shirt—it’s about how you feel in your skin, your clothes, and your story.
If you’re seeking a brand that embodies Pride with authenticity and sass, look no further than My Cluck Hut. This Nashville-based, queer-owned company doesn’t just sell plant-based skincare—they champion inclusivity and community support year-round. Their 2025 Pride Collection features standout items, including the Smells Gay, I’m In! candle and soap bar, with 20% of proceeds benefiting Nashville Launchpad, a nonprofit organization that aids LGBTQIA+ youth.
Portland-based Wildfang blends androgynous fashion with radical generosity. They offer bold suits, jumpsuits, and basics for every body. More than a brand, they’re a movement—donating over $1 million to organizations like the ACLU, Planned Parenthood, and The Trevor Project to support reproductive justice, LGBTQIA+ rights, and queer youth.
This San Francisco-based art brand, The Peach Fuzz, sells bold, unapologetic apparel, pins, and accessories rooted in activism. Their Pride collections uplift queer expression year-round. A portion of profits—over $40,000 so far—has gone to grassroots orgs advancing racial justice, trans rights, and LGBTQIA+ empowerment at the community level.
Based in Canada, Peau De Loup makes gender-expansive clothing—think perfectly tailored button-downs—for bodies that don’t fit traditional molds. The queer-owned company donates a portion of proceeds to LGBTQIA+ organizations and frequently partners with groups working to increase queer representation in fashion and retail.
Austin-based and queer-run, Flavnt Streetwear offers gender-inclusive apparel that centers confidence and community. They’re known for powerful slogans and limited Pride drops. With every collection, they raise funds for gender-affirming surgeries and have donated more than $50,000 to trans individuals and LGBTQIA+ advocacy groups like the Marsha P. Johnson Institute.
Dough Joy, Seattle’s queer-owned vegan doughnut shop serves playful flavors and colorful Pride doughnuts. They regularly give back through local fundraisers, using their storefront as a platform to support trans and queer youth. A portion of their Pride profits goes to LGBTQIA+ mutual aid networks and housing support programs.
Charlie’s Queer Books is a Seattle bookstore is fully dedicated to LGBTQIA+ authors and stories. It’s more than retail—it’s a gathering space. Profits help sustain local queer art and literacy programs. They host readings, craft nights, and donate books to schools and shelters serving LGBTQIA+ youth and unhoused queer populations.
Los Angeles–based Sharpe Suiting crafts sleek, gender-neutral formalwear for weddings, galas, and everyday flair. The queer-owned company reinvests profits into trans youth programs and donates suiting to LGBTQIA+ jobseekers. They work with organizations like The Center in Hollywood and the LA LGBT Center.
Located in Asheville, NC, Firestorm Books & Coffee is a worker-owned, anti-capitalist bookstore and café centering queer, anarchist, and BIPOC voices. Profits are reinvested into community spaces and mutual aid. They regularly host LGBTQIA+ events and donate books and funds to local queer initiatives and trans health access projects.
Lil’ America is a Portland food cart pod features entirely BIPOC and LGBTQ+-owned businesses. A portion of each vendor’s profits goes toward local equity-driven food initiatives and mutual aid. Lil’ America also hosts queer markets and Pride events, reinvesting in grassroots groups that fight food insecurity and support LGBTQIA+ youth.
A neon-lit tropical eatery in Hudson, NY, Lil’ Deb’s Oasis is queer-owned and radically inclusive. Their profits help fund LGBTQIA+ artist residencies, drag nights, and mutual aid efforts. The restaurant doubles as a community space and visual arts platform amplifying underrepresented queer creatives.
Pride isn’t just about rainbows—it’s about supporting those who live their truth, build community, and uplift others year-round. When you shop with queer-owned businesses that give back, you’re investing in more than products—you’re investing in progress. Let your purchases reflect your values this Pride and every damn day after.